How To Write A Good Property Listing

How To Write A Good Property Listing

How To Write A Good Property ListingAre you looking for tenants to fill your vacant rental unit? Writing a great property listing is essential to making a good first impression and attracting potential renters. A well-written property listing should accurately describe the features, amenities, and unique qualities that make your property inviting.With these tips on how to write a good property listing, you can make sure that your home stands out and captures the attention of potential tenants.

Persuade Readers in Your Opening Statement

Whether you're looking to fill a long-term or month-to-month rental, a great opening statement is one of the most essential elements of a property listing. It's the first thing potential renters will read, so make sure it's strong and convincing. Your opening statement should provide an overview of what makes your property special and why someone would want to rent it. Use persuasive language to make a great impression right off the bat.Here are some tips for writing a strong opening statement:

  • Describe the property’s unique features in vivid detail and emphasize what makes it stand out from other rentals on the market.
  • Use descriptive, powerful language that draws readers in and makes them want to learn more.
  • Highlight any recent updates, renovations and improvements to entice prospective renters.
  • Avoid overused industry jargon or clichés, which can come across as unprofessional.
  • Keep your tone positive and upbeat without overselling the property.
  • Use a conversational writing style to engage readers right away.

Hook Your Readers with a Headline

When writing a property listing, the headline is essential for capturing the attention of potential tenants. It should be catchy and creative while conveying critical details about the listing. The headline should provide information such as the property’s location, size, and the number of bedrooms/bathrooms in addition to unique features.A landlord in a peach hijab sits at a desk and types a property listingHere are a few tips for creating a compelling headline:

Use Active Verbs

To help make the property listing stand out, use powerful action words such as “luxury,” “spacious,” and “stunning.”

Include Essential Details

Make sure to include all relevant information about the property, such as the number of bedrooms, bathrooms, and other features.

Be Concise

Keep the headline short and sweet to ensure readers don’t get bored or overwhelmed by too much information.

Choose Your Words Wisely

When creating a property listing, the words you choose make all the difference. Use precise language to capture tenants’ attention and generate more interest in your property.  Since first impressions are essential for success in rental markets, avoid generic terms like “spacious” or  charming.”Instead, focus on features that are unique and specific to the property, such as a built-in breakfast nook or high-end appliances. Be sure to explain how these features can improve the buyer’s lifestyle.

Strategically Highlight the Most Unique Features First

When presenting your property in a listing, start with its most attractive features and then move on to the more common amenities. This will make tenants want to learn even more about your over the shoulder view of a landlord holding a digital camera prior to uploading photos of their vacant property to their laptopWhen possible, include high-quality photos or videos of your property’s best features. That way, renters can get a good sense of what’s on offer before they ever set foot inside the property.

Be Detailed But Brief in Rental Ads

When writing your property descriptions, ensure you provide enough detail to get the point across without going overboard. Keep your listing concise and focused on only the most essential features. Use simple language that anyone can understand, and avoid technical jargon or industry lingo. This will ensure prospective renters clearly understand what’s being offered.

Steer Clear of Negative Language

When describing your property, it’s essential to stay positive and avoid language that could be interpreted as negative. Instead, focus on the positives and emphasize how buyers will benefit from them. For example, if the property is located in an older neighborhood, explain how it offers a quiet atmosphere and proximity to specific amenities.

Include Promotions to Spark More Interest

To generate more interest in your property, consider offering promotions such as discounts for tenants who sign a longer lease, letting your tenants repaint some rooms on the property or allowing tenants to keep pets in the unit.This will help you stand out from other listings and draw in potential renters who may have otherwise overlooked your property. Promotions can also be a great way to show prospective tenants that you are willing to go the extra mile for them.

Proofread and Proofread Again

Proofreading is an essential part of writing a good property listing. It’s crucial to ensure that all your information is accurate and that words are spelled properly. You should also read through your entire listing to ensure the tone is consistent, grammar and punctuation are correct, and there aren’t any errors in formatting or content.A landlord leans over their laptop while a colleague points out a typo in their property listing on the laptop screenIt’s helpful to have someone else read through your listing, as they may catch things you haven’t. It can also be beneficial to wait a day before proofreading and then reread it. This will give you a fresh perspective and help you spot mistakes or typos you didn’t notice earlier.

Close with an Invitation to Reach Out

At the end of your property listing, include an invitation for potential renters to reach out with any questions. You can do this by providing contact information or offering the opportunity to schedule a viewing. By doing this, you’re making it clear that you’re available and eager to answer any questions or concerns a potential tenant may have.


Writing a good property listing is an essential step in renting out your investment property. By following the tips mentioned above, you can create a compelling property listing that will attract a wide variety of prospective tenants.If you want help creating a top-tier property listing or need assistance in managing your rental property, reach out to the experts at SCUDO Real Estate & Property Management! Our team of experts is ready to help you maximize your ROI and achieve your investment goals.